1.1 This is the privacy and cookies policy for http://www.PurpleHomes.Com (the “Site”) and the Application (the “App”). The Site and App are operated by Purple Holdings Limited (“Purple Holdings”, “we”, “us” and “our”). We are established in the Ras Al Khaimah Free Zone and our commercial licence number is IBC/09/15/11472 .
1.2 Your privacy is extremely important to us and we are committed to protecting your privacy online. We appreciate that you do not want the personal information you provide to us distributed indiscriminately and here we explain how we collect information, what we do with it and what controls you have.
1.4 If you have questions about deleting or correcting your personal data please contact our support team.
2. Business Transfers
2.1 If Purple Holdings, or substantially all of its assets, were acquired, or in the unlikely event that Purple Holdings goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Purple Holdings may continue to use your personal information as set forth in this policy.
3. Site and App Visitors
3.1 Like most online operators, Purple Holdings collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Purple Holdings’ purpose in collecting non-personally identifying information is to better understand how Purple Holdings’ visitors use the Site and App. From time to time, Purple Holdings may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of the Site and App.
3.2 Purple Holdings also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users. Purple Holdings only discloses logged in user IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below.
4. Gathering of Personally-Identifying Information
4.1 Certain visitors to Purple Holdings’ Site and App choose to interact with Purple Holdings in ways that require Purple Holdings to gather personally-identifying information. The amount and type of information that Purple Holdings gathers depends on the nature of the interaction. For example, those who engage in transactions with Purple Holdings are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, Purple Holdings collects such information only insofar as is necessary or appropriate to fulfil the purpose of the visitor’s interaction with the Site and App and with Purple Holdings. Purple Holdings does not disclose personally-identifying information other than as described below.
4.2 We may collect and process the following information about you:
4.2.1 Information (such as your name, date of birth, email address, address and telephone number, gender, nationality, area of residence, personality type, details of your interests and any other information) reasonably requested by us as part of the sign up process for users of the Site and App;
4.2.2 Any other information reasonably requested by us as part of the sign up process that you provide by completing forms on the Site and App, including if you subscribe to any service, upload or submit any material via the Site and App, request any information, or enter into any competition or promotion we may sponsor;
4.2.3 In connection with an account sign-in facility, your log-in and password details; details of any transactions made by you through the Site and App;
4.2.4 Communications you send to us, for example to report a problem or to submit queries, concerns or comments regarding the Site and App or its content; and
4.2.5 Information from surveys that we may, from time to time, run on the Site and App for research purposes, if you choose to respond to, or participate in, them.
4.3 You are under no obligation to provide any such information. However, if you should choose to withhold requested information, we may not be able to provide you with certain services.
4.4 We may, from time to time, run referral programmes or similar initiatives, such as a "Tell a Friend" programme, that invite you to provide us with the contact details of someone who is known to you who may find our services to be of interest. We will only use those contact details for the purpose of the relevant initiative (and not for general marketing purposes). By providing us with their details, you confirm that you have their permission to do so and must not provide us with the details of anyone from whom you do not have such permission. We reserve the right to identify you as the person who has made the referral in the message that is sent to them.
5. Aggregated Statistics
5.1 We may collect statistics about the behaviour of visitors to the Site and App. For instance, we may monitor the most popular properties listed on the Site and App. We may display this information publicly or provide it to others. However, we will not disclose personally-identifying information other than as described below.
5.2 When you visit the Site or App, we may automatically collect additional information about you, such as the type of internet browser you use, any site from which you have come to the Site or App and your IP address (the unique address which identifies your computer on the internet) which is automatically recognised by our web server. You cannot be identified from this information and it is only used to assist us in providing an effective service on the Site and App and to collect broad demographic information for aggregate use.
6. Protection of Certain Personally-Identifying Information
6. Protection of Certain Personally-Identifying Information
6.1 Purple Holdings discloses potentially and actual personally-identifying information only to those of its employees, contractors and affiliated organisations that (i) need to know that information in order to process it on Purple Holdings’ behalf or to provide services available at the Site and App, and (ii) that have agreed not to disclose it to others. Some of these employees, contractors and affiliated organisations may be located outside of your home country; by using the Site and/or App, you consent to the transfer of such information to them. We may also use the information you provide to:
6.1.1 Enable us to provide you with the services and information offered through the Site and App and which you request;
6.1.2 Administer your account with us;
6.1.3 Verify and carry out financial transactions in relation to payments you make online;
6.1.4 Audit the downloading of data from the Site and App;
6.1.5 Improve the layout and/or content of the pages of the Site and App and customise them for users;
6.1.6 Identify visitors to the Site and App;
6.1.7 Carry out research on our users' demographics and tracking of sales data;
6.1.8 Send you information we think you may find useful or which you have requested from us, including information about our products and services or those of carefully selected third parties, provided you have indicated that you do not object to being contacted for these purposes; and
6.1.9 Allow, with your consent, carefully selected third parties to send you information directly which you may find useful regarding their products and services.
6.2 Purple Holdings may rent or sell personally-identifying information to third parties. Other than to its employees, contractors and affiliated organisations, as described above, Purple Holdings discloses potentially and actual personally-identifying information only with your express written consent or if required to do so by law or if we believe that such action is necessary to prevent fraud or cyber crime or to protect the Site and/or App or the rights, property or personal safety of any person, or when Purple Holdings believes in good faith that disclosure is reasonably necessary to protect the rights of Purple Holdings, third parties or the public at large. If you are a registered user of the Site and/or App and have supplied your email address, Purple Holdings may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with the Site and App and/or with Purple Holdings.
8. Child safety
8.1 Protecting the safety of children when they use the Internet is very important to us. We recommend that children receive permission from their parent or guardian before gaining access to the Site and App or sending personal information to us or anyone else online. Only persons over the age of 18 may register an account with us.
9. External links
9.1 The Site and App may, from time to time, contain links to external sites. We are not responsible for the privacy policies or the content of such sites.
10. Payment Processing
11.2 You should bear in mind that submission of information over the internet is never entirely secure. We cannot guarantee the security of information you submit via the Site and App whilst it is in transit over the internet and any such submission is at your own risk.
11.3 It is advisable to close your browser when you have finished your user session to help ensure others do not access your personal information if you use a shared computer or a computer in a public place.
12. Copyright Infringement
12.1 As Purple Holdings asks others to respect its intellectual property rights, it respects the intellectual property rights of others. If you believe that material located on or linked to by PurpleHomes.Com violates your copyright, you are encouraged to notify Purple Holdings. Purple Holdings will respond to all such notices, which may include as required or appropriate removing the infringing material or disabling all links to the infringing material. In the case of a user or advertiser infringes or repeatedly infringes the copyrights or other intellectual property rights of Purple Holdings or others, Purple Holdings may, in its sole discretion, terminate or deny access to and use of the Site and App. In the case of such termination, Purple Holdings will have no obligation to provide a refund of any amounts previously paid to Purple Holdings.
13. Intellectual Property
13.1 This policy does not transfer from Purple Holdings to you any Purple Holdings or third party intellectual property, and all rights, title and interest in and to such property will remain (as between the parties) solely with Purple Holdings. Purple Holdings, the PurpleHomes.Com trade mark and logo, and all other trade marks, service marks, graphics and logos used in connection with PurpleHomes.Com trade mark, or the Site and App, whether in English or otherwise, are trade marks of Purple Holdings.
13.2 Other trade marks, service marks, graphics and logos used in connection with the Site and App may be the trade marks of other third parties. Your use of the Site and App grants you no right or license to reproduce or otherwise use any Purple Holdings or third-party trade marks.
14.1 Purple Holdings reserves the right, at its sole discretion, to modify or replace any part of this policy. It is your responsibility to check this policy periodically for changes. Your continued use of or access to the Site and App following the posting of any changes to this policy constitutes acceptance of those changes. Purple Holdings may also, in the future, offer new services and/or features through the Site and App (including the release of new tools and resources). Such new features and/or services shall be subject to the terms and conditions of this policy, as may be amended from time to time.
15.1 Purple Holdings may terminate your access to all or any part of the Site and App at any time, with or without cause, with or without notice. If you wish to terminate this policy or your PurpleHomes.Com account (if you have one), you may simply discontinue using the Site and App. In addition, Purple Holdings can terminate the Site and App immediately as part of a general shut down of our service. All provisions of this policy which by their nature should survive termination shall survive termination, including, without limitation, ownership provisions, warranty disclaimers, indemnity and limitations of liability.
16. Disclaimer of Warranties
16.1 The Site and App is provided without warranty and is provided on an “as is, as available basis”. We hereby disclaim all warranties of any kind, express or implied, arising by statute, custom, course of dealing or trade usage, with respect to the Site and App or the Services provided thereunder.
16.2 Notwithstanding the generality of the foregoing, Purple Holdings specifically disclaims the following with respect to the Site and App: implied warranties or conditions of title, merchantability, fitness for a particular purpose, or non-infringement of any service or property acquired by you from a third party; the accuracy, timeliness, security and performance of the Site and App; or freedom from any errors or viruses, Trojans, worms, logic bombs or other material which is malicious or technologically harmful.
17. Limitation of Liability
17.1 In no event will we, our suppliers or licensors, be liable for (i) any damages whatsoever (including, without limitation, direct, indirect, special, punitive, incidental or consequential loss or damage) incurred by any user in connection with the Site and App or in connection with the use, inability to use, or results of the use of the Site and App, any websites linked to it and any materials posted on it (including the Details), including, without limitation any liability for: loss of income or revenue; loss of business; loss of profits or contracts; loss of anticipated savings; loss of data; loss of goodwill; and for any other loss or damage of any kind, however arising and whether caused by tort (including negligence), breach of contract or otherwise, even if foreseeable; (ii) the cost of procurement or substitute products or services; or (iii) for interruption of use or loss or corruption of data. We shall have no liability for any failure or delay due to matters beyond our reasonable control. The foregoing shall not apply to the extent prohibited by applicable law. However, nothing in this contract shall limit or exclude any liability on us for death, personal injury or any claim or action arising from our fraud or dishonesty.
18. General Representation and Warranty
18.1 You represent and warrant that your use of the Site and App will be in strict accordance with this policy and with all applicable laws and regulations.
19.1 You agree to indemnify, defend and hold harmless Purple Holdings, its shareholders and their respective directors, officers, employees and agents from and against any and all claims, actions, demands, damages, losses and expenses, including attorneys’ fees, arising out of your use or misuse of the Site and App, your violation of these Terms, your violation of any third party’s proprietary rights or any disputes between you and one or more users connected to or otherwise arising from the Site and App inany way.
20.1 You may not assign any part of this policy without our prior written consent. We may assign our rights and obligations to an affiliate.
20.2 This policy does not create any agency, partnership or joint venture among us.
20.3 If any provision in this policy is or becomes invalid, illegal or unenforceable then it shall, to the extent required, be severed and shall be ineffective and the validity of the remaining provisions shall not be affected in any way.
20.4 No failure or delay by any party in exercising any right under this policy shall operate as a waiver of such right nor shall any single or partial exercise of any right preclude the exercise of any other right.
20.5 All notices, including those of termination or breach, must be in writing and addressed to the other party’s legal representative or primary contact via email. Notice will be treated as given on receipt. These notice requirements do not apply to legal service of process which is governed by applicable law.
20.6 This policy will be governed by and interpreted in accordance with the laws of the United Arab Emirates.
20.7 In the event of a dispute arising between the parties in connection with this agreement:
20.7.1 Where the dispute relates to a claim for a sum within the limits specified by the DIFC Small Claims Tribunal from time to time, then the dispute shall be referred by either party to the said Tribunal; and
20.7.2 For all other disputes, the parties shall seek settlement of that dispute by mediation in accordance with the Mediation Rules of the DIFC-LCIA Arbitration Centre, which Rules are deemed to be incorporated by reference to this clause. If the dispute is not settled by mediation within 30 days of the commencement of the mediation, or such further period as the parties shall agree in writing, the dispute shall be referred to and finally resolved by arbitration under the Arbitration Rules of the DIFC-LCIA Arbitration Centre, which Rules are deemed to be incorporated by reference to this clause. The language to be used in the mediation and in the arbitration shall be English. In any arbitration commenced pursuant to this clause the number of arbitrators shall be one and the arbitration shall be conducted in Dubai.
21. Contact Us
21.1 If you have any questions about this policy, please contact us:
Purple Holdings Limited
P.O. Box 118635, Dubai - United Arab Emirates
T : +971 4 388 5191
E : Contact@PurpleHomes.Com